FACEBOOK — SUPPORT SMALL BUSINESS

When you support small business, you buy into something bigger.

The Focus  
Small businesses are the beating heart of America. But right now, in the midst of the pandemic, almost half of all small businesses in America could close within three months. Facebook needed to remind people that we all have a part to play in the survival of the places we love. And, with the right support, many can make it through the year ahead.

The Work 
The out of home camapign highlights multiple small businesses around America that are too beloved to let go. From record stores to comic book shops, watering holes and soul food staples, over 2000 small businesses across 10 cities are featured as either the subject matter or as a media channel.




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New York, NY.