MASERATI

Refreshing the Maserati brand for the first time in 40 years.

The Task  
Make Maserati the most audacious Italian car brand in the world.

The Ambition  
How do we inject more [momentum, drama, passion, relevance, sprezzatura] into the Maserati brand.
We needed an edge to usher in a new creative renaissance for Maserati, a visceral side step in the luxury category that disrupts the tropes. Creating a brand that is daring, tasteful, primal, passionate and timeless.






elihochberg.net

New York, NY.