NEW YORK TIMES —
THE TRUTH IS WORTH IT

The Truth doesn’t report itself. The Truth is worth it.
A campaign for The New York Times, that looks to shed light on the journalists behind the journalism and why it's all worth it.  It's about the rigor, guts, nous, nose and perseverance that goes into each headline - finding the truth wherever it may be and bringing it back in word form for the world to read.

The typographic system is in the iconic style of NYT headlines. The animation approach trys to convey the the journey and work behind each headline.

Role: Art directing the typographic system and animation style for the films
Awards: 11 D&AD awards including the Yellow Pencil for Typography in Moving Image










elihochberg.net

New York, NY.