OnePlus 7 Pro

Campaign identity and visual language for the launch of the OnePlus 7 Pro. 
How do you disrupt a category where all the players look exactly the same; phone photography floating or situated in space?

While we know showing the device is necessary, we don’t aspire to look like just another phone brand. We want to show up differently – with a brand identity that shows the product as considerately and focused as the thinking that goes into it

Sydney, Australia