VAGABONDVagabond is a branding and digital concept for a hypothetical scooter hire business. Its appeal is to the youth tourism market. Vagabond’s key selling point is short distance journeys that allow tourists the freedom to explore Sydney and environs independently at a lower cost to traditional car hire companies.
One of the businesses strongest selling points is its accompanying digital platform. A website offers a starting point, introducing the customer to the business and its signature asset: the app.
The app adds value to the core business of bike rental and speaks directly to the target market. They become part of a community, sharing and adding up-to-date information not available through traditional media. The map function allows users to see hotspots recommended by other users, and plan their itinerary. The map connects users by showing the whereabouts of other vagabond users, encouraging direct social interaction and access to real-time updates.