ELI HOCHBERG

ABOUT

CANVA CREATE – BRAND NEW ERA

2023

A BRAND NEW ERA

Canva Create returns with a Brand New Era for teams — and a brand new look. More than 1.5 million people registered to attend in-person and virtually from all across the world, Canva Create: Brand New Era revealed the exciting ways we’re evolving our products to empower brands in this new era.

To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design.

BRAND IDEA

Using a timeline device, we wanted to visualize the evolution of the design process. Exploding out of this exciting point of time. Each set of images creates a different 'brand world' showing the layers of building a brand. The design system uses a sense of forward momentum and the colour palette hints at the dawn of a new era.

We created templates and toolkits to empower our whole team to use the Brand New Era identity.

OUR PEOPLE

We created templates and toolkits to empower our whole team to use the Brand New Era identity.

SWAG PERSONALISATION STATION

No Canva event is complete without swag. Guests had the opportunity to bring their own version of the Brand New Era branding to life on T-shirts, totes, and other print products.

CONTACT

LINKEDIN

ELI HOCHBERG

ABOUT

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CONTACT

LINKEDIN