https://elihochberg.net Eli Hochberg Thu, 20 Nov 2025 05:17:46 +0000 https://elihochberg.net en https://elihochberg.net/Footer Tue, 05 Sep 2017 03:39:28 +0000 Eli Hochberg https://elihochberg.net/Footer elihochberg.net Sydney, Australia ︎ https://elihochberg.net/Canva-Create-Brand-New-Era-1 Wed, 18 Oct 2023 12:22:09 +0000 Eli Hochberg https://elihochberg.net/Canva-Create-Brand-New-Era-1 Canva Create – Brand New Era Canva Create returns with a Brand New Era for teams — and a brand new look. More than 1.5 million people registered to attend in-person and virtually from all across the world, Canva Create: Brand New Era revealed the exciting ways we’re evolving our products to empower brands in this new era.To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design. <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/87581233b1a6b8b49bb47e6d95a9a28139b9e38c29550c83559cda72570bc8df/Hero-Banner.jpg" data-mid="194074814" border="0" src="https://freight.cargo.site/w/1000/i/87581233b1a6b8b49bb47e6d95a9a28139b9e38c29550c83559cda72570bc8df/Hero-Banner.jpg" /><img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/784bc60c727a2b73f29ab6786a85037617d036da3b6efb295f1b1862da9d9b7e/Copy-of-Brand-New-Era--Canva-Creative-Team-1.jpg" data-mid="194074798" border="0" src="https://freight.cargo.site/w/1000/i/784bc60c727a2b73f29ab6786a85037617d036da3b6efb295f1b1862da9d9b7e/Copy-of-Brand-New-Era--Canva-Creative-Team-1.jpg" /> <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/56b2233fa06dccfb1281a67b9d58e4611e52d260d45c16471e1813fa4b48563a/Copy-of-Brand-New-Era--Canva-Creative-Team-2.jpg" data-mid="194074799" border="0" src="https://freight.cargo.site/w/1000/i/56b2233fa06dccfb1281a67b9d58e4611e52d260d45c16471e1813fa4b48563a/Copy-of-Brand-New-Era--Canva-Creative-Team-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/752b535d71016fba199f5c45324e9631e14a2246ef79dd829d0d11d42c157bfe/Untitled-design.gif" data-mid="199624724" border="0" src="https://freight.cargo.site/w/1000/i/752b535d71016fba199f5c45324e9631e14a2246ef79dd829d0d11d42c157bfe/Untitled-design.gif" /> Brand Idea Using a timeline device, we wanted to visualize the evolution of the design process. Exploding out of this exciting point of time. Each set of images creates a different 'brand world' showing the layers of building a brand. The design system uses a sense of forward momentum and the colour palette hints at the dawn of a new era. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5359fffd7687a7e6da91d0d8511566817e7fe8fe2a73e8a0a65bfcc213975d3/Untitled-design-12.png" data-mid="199624821" border="0" src="https://freight.cargo.site/w/1000/i/b5359fffd7687a7e6da91d0d8511566817e7fe8fe2a73e8a0a65bfcc213975d3/Untitled-design-12.png" /> <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/17dcf35107e29eae3be1be7da3fde1c522ba7767605c3d352dda651f2c563409/Copy-of-Brand-New-Era--Canva-Creative-Team-5.jpg" data-mid="194074801" border="0" src="https://freight.cargo.site/w/1000/i/17dcf35107e29eae3be1be7da3fde1c522ba7767605c3d352dda651f2c563409/Copy-of-Brand-New-Era--Canva-Creative-Team-5.jpg" /> <img width="1250" height="815" width_o="1250" height_o="815" data-src="https://freight.cargo.site/t/original/i/9484b95fdda2f9e01632b571782d0debbd68b99cffd5e3f541eb7c81e70638c2/Copy-of-Brand-New-Era--Canva-Creative-Team-4.jpg" data-mid="199624880" border="0" src="https://freight.cargo.site/w/1000/i/9484b95fdda2f9e01632b571782d0debbd68b99cffd5e3f541eb7c81e70638c2/Copy-of-Brand-New-Era--Canva-Creative-Team-4.jpg" /> We created templates and toolkits to empower our whole team to use the Brand New Era identity. <img width="1000" height="1429" width_o="1000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/aeef88267b2cbfc189752b55952f3245872f6a8ffccdabfd87ad01f6515defe3/2.jpg" data-mid="199625035" border="0" src="https://freight.cargo.site/w/1000/i/aeef88267b2cbfc189752b55952f3245872f6a8ffccdabfd87ad01f6515defe3/2.jpg" /> <img width="500" height="714" width_o="500" height_o="714" data-src="https://freight.cargo.site/t/original/i/955107480e1cf585abe0ab95b50d35c06d199de763a0bea8940e13d33b3ecf3e/1.jpg" data-mid="199625034" border="0" src="https://freight.cargo.site/w/500/i/955107480e1cf585abe0ab95b50d35c06d199de763a0bea8940e13d33b3ecf3e/1.jpg" /> Our People We created templates and toolkits to empower our whole team to use the Brand New Era identity. <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/83c1f62d87c91fde5cdc8cf9b5f67af2a04f24d2ef3d3a321847ea2134cc76fd/6.png" data-mid="200527670" border="0" src="https://freight.cargo.site/w/750/i/83c1f62d87c91fde5cdc8cf9b5f67af2a04f24d2ef3d3a321847ea2134cc76fd/6.png" /> <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/eccdbfa59ecef4c3421c4569f2ded1922ed021e902eab6a70c03aa4d4a93a032/9.png" data-mid="200527673" border="0" src="https://freight.cargo.site/w/750/i/eccdbfa59ecef4c3421c4569f2ded1922ed021e902eab6a70c03aa4d4a93a032/9.png" /> <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/66ad95ecaba9f0f2cbfb45000803911283fde6fce3d9bb29adc744ca6621a3f7/8.png" data-mid="200527672" border="0" src="https://freight.cargo.site/w/750/i/66ad95ecaba9f0f2cbfb45000803911283fde6fce3d9bb29adc744ca6621a3f7/8.png" /> <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/a503ca1a5844fbd096386d08b24cdf38885355a202992287b4d134c533855132/7.png" data-mid="200527671" border="0" src="https://freight.cargo.site/w/750/i/a503ca1a5844fbd096386d08b24cdf38885355a202992287b4d134c533855132/7.png" /> <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/e8bd868a392f6441433fc23d61c8abc1ff01c150943a80080065f0bb00abfb21/10.png" data-mid="200527674" border="0" src="https://freight.cargo.site/w/750/i/e8bd868a392f6441433fc23d61c8abc1ff01c150943a80080065f0bb00abfb21/10.png" /> <img width="750" height="1072" width_o="750" height_o="1072" data-src="https://freight.cargo.site/t/original/i/372a626eb71bf0d8165c668ba5890de27236e1d124d95db2c7e3c9e1257abf3f/5.png" data-mid="200527669" border="0" src="https://freight.cargo.site/w/750/i/372a626eb71bf0d8165c668ba5890de27236e1d124d95db2c7e3c9e1257abf3f/5.png" /> Swag Personalisation Station No Canva event is complete without swag. Guests had the opportunity to bring their own version of the Brand New Era branding to life on T-shirts, totes, and other print products. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/915e8ee62d384f9dff96bc4b7e6e5ca4897f7839a09550f6d55d909d26e24070/Final_MK21-0009_BrandNewEraCaseStudy_Patches.gif" data-mid="194074802" border="0" src="https://freight.cargo.site/w/1000/i/915e8ee62d384f9dff96bc4b7e6e5ca4897f7839a09550f6d55d909d26e24070/Final_MK21-0009_BrandNewEraCaseStudy_Patches.gif" /> <img width="450" height="675" width_o="450" height_o="675" data-src="https://freight.cargo.site/t/original/i/febfe61c5d7bfcb272e45cf0e275dc5ed4eb0b4ce9ceac79d8f71088fd3ae188/Final_MK21-0009_BrandNewEraCaseStudy5448.jpg" data-mid="200527821" border="0" src="https://freight.cargo.site/w/450/i/febfe61c5d7bfcb272e45cf0e275dc5ed4eb0b4ce9ceac79d8f71088fd3ae188/Final_MK21-0009_BrandNewEraCaseStudy5448.jpg" /> <img width="1000" height="867" width_o="1000" height_o="867" data-src="https://freight.cargo.site/t/original/i/a1b1b7503dc956f56ebbfece88c259902c137ae3fc7e58a6b5810ee91330dc1d/Final_MK21-0009_BrandNewEraCaseStudy5597.jpg" data-mid="200527824" border="0" src="https://freight.cargo.site/w/1000/i/a1b1b7503dc956f56ebbfece88c259902c137ae3fc7e58a6b5810ee91330dc1d/Final_MK21-0009_BrandNewEraCaseStudy5597.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/3221d5c810412b8481c3052173fa880cdd87de65bb18b1b092f772c4737b5ba5/Final_MK21-0009_BrandNewEraCaseStudy5535_2.jpg" data-mid="194074807" border="0" src="https://freight.cargo.site/w/1000/i/3221d5c810412b8481c3052173fa880cdd87de65bb18b1b092f772c4737b5ba5/Final_MK21-0009_BrandNewEraCaseStudy5535_2.jpg" /> <img width="1000" height="1380" width_o="1000" height_o="1380" data-src="https://freight.cargo.site/t/original/i/6c1055ed2142a666b75052c6c69aa9004e6892ec3649cc2f8045a97d85eff738/Final_MK21-0009_BrandNewEraCaseStudy5488.jpg" data-mid="200527949" border="0" src="https://freight.cargo.site/w/1000/i/6c1055ed2142a666b75052c6c69aa9004e6892ec3649cc2f8045a97d85eff738/Final_MK21-0009_BrandNewEraCaseStudy5488.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/360126c652da396e0d716e60c9b354ebb219d4784ecfe0576b3dd76637e010eb/Final_MK21-0009_BrandNewEraCaseStudy5538.jpg" data-mid="200527948" border="0" src="https://freight.cargo.site/w/750/i/360126c652da396e0d716e60c9b354ebb219d4784ecfe0576b3dd76637e010eb/Final_MK21-0009_BrandNewEraCaseStudy5538.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31ae6bfb7c2709a276750bb58e33d3a783e1f876682753fda213a63ed1857dd5/Canva-Create-2024---ID-Round-1-3.png" data-mid="200686880" border="0" src="https://freight.cargo.site/w/1000/i/31ae6bfb7c2709a276750bb58e33d3a783e1f876682753fda213a63ed1857dd5/Canva-Create-2024---ID-Round-1-3.png" /> <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8c48ad086fefaf9447768f434236b43a920608f07218dfffa4c0966309b2d6c1/Copy-of-Brand-New-Era--Canva-Creative-Team-3.jpg" data-mid="194074800" border="0" src="https://freight.cargo.site/w/1000/i/8c48ad086fefaf9447768f434236b43a920608f07218dfffa4c0966309b2d6c1/Copy-of-Brand-New-Era--Canva-Creative-Team-3.jpg" /><img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/31ff8d174f8c0b8b5f96b3320f91f2d16842ef65dcb4e684a267ac39808c167a/33.jpg" data-mid="194074795" border="0" src="https://freight.cargo.site/w/1000/i/31ff8d174f8c0b8b5f96b3320f91f2d16842ef65dcb4e684a267ac39808c167a/33.jpg" /> https://elihochberg.net/Mastercard-Rebrand Wed, 12 Oct 2016 02:33:15 +0000 Eli Hochberg https://elihochberg.net/Mastercard-Rebrand Mastercard rebrand An evolution of the brand emphasizes simplicity, connectivity and seamlessness. The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimised for use in digital contexts, an increasingly important part of Mastercard’s business. The entire identity is built using the core elements found in the logo: geometry and colour. A new set of graphic tools have been developed to help Mastercard communicate effectively and concisely in all media. The tools consist of a distinctive colour palette, a new typographic system, and pure graphic shapes with parameters that enable the creation of an infinite series of varied yet connected graphic patterns. In addition, custom icon sets, illustrations and photographic styles have been established to create a consistent visual system to express a wide range of messages. In applications, the graphic elements complement the typography and are built parametically around mathematical principles found in the mark. Coupled with the power of computing, the parametric design generates infinite arrangements, each different from the next, though all part of the same visual system. <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/dc879318b72908eb33a32fb9f515b0e70aa178252a0fe6293339cb6ee84db411/Mastercard_960.gif" data-mid="3394468" border="0" src="https://freight.cargo.site/w/960/i/dc879318b72908eb33a32fb9f515b0e70aa178252a0fe6293339cb6ee84db411/Mastercard_960.gif" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/8c8ad6ad9c31d86fa1ae15172e148767ad5dd7e077c84b7722225d27454571ef/Mastercard_Pentagram_Press-3.jpg" data-mid="3394469" border="0" src="https://freight.cargo.site/w/1000/i/8c8ad6ad9c31d86fa1ae15172e148767ad5dd7e077c84b7722225d27454571ef/Mastercard_Pentagram_Press-3.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/41bbe2a005dbff1ec43c781c6b1550d311292fa62ce6c7b1575ee8fcfc84ac0d/mastercard_pentagram_press-4-2000x1500.jpg" data-mid="3394470" border="0" src="https://freight.cargo.site/w/1000/i/41bbe2a005dbff1ec43c781c6b1550d311292fa62ce6c7b1575ee8fcfc84ac0d/mastercard_pentagram_press-4-2000x1500.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/05e28bae30e3ef2bbe03510cadbef6971b31903c1f1fc8728bf6670eed4526fa/mastercard_pentagram_press_cover.jpg" data-mid="3394471" border="0" src="https://freight.cargo.site/w/1000/i/05e28bae30e3ef2bbe03510cadbef6971b31903c1f1fc8728bf6670eed4526fa/mastercard_pentagram_press_cover.jpg" /><img width="2560" height="1828" width_o="2560" height_o="1828" data-src="https://freight.cargo.site/t/original/i/2cba4492b25ab6b82e5d72885b2a3c67533b210bdeb5004c955df586e4bd3f01/Mastercard-Portfolio-Jan2018-9.jpg" data-mid="40917068" border="0" src="https://freight.cargo.site/w/1000/i/2cba4492b25ab6b82e5d72885b2a3c67533b210bdeb5004c955df586e4bd3f01/Mastercard-Portfolio-Jan2018-9.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d9a0d43935254919f7e7c82306dbb8acbc0ff0574217fdb572f9856ecd6b6510/mastercard_pentagram_press-8a-2000x1500.jpg" data-mid="3394473" border="0" src="https://freight.cargo.site/w/1000/i/d9a0d43935254919f7e7c82306dbb8acbc0ff0574217fdb572f9856ecd6b6510/mastercard_pentagram_press-8a-2000x1500.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5cd0ef92b8dec224fa2abbae89c452a430f9332da0deada1b8103d0127846c27/mastercard_pentagram_press-10-1-2000x1500.jpg" data-mid="3394474" border="0" src="https://freight.cargo.site/w/1000/i/5cd0ef92b8dec224fa2abbae89c452a430f9332da0deada1b8103d0127846c27/mastercard_pentagram_press-10-1-2000x1500.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6a101d4ebc4c7ddb2820a1f3776e4d0bd5c4286c1e7dc074bc956e3dc641f377/new_1.jpg" data-mid="3394481" border="0" src="https://freight.cargo.site/w/1000/i/6a101d4ebc4c7ddb2820a1f3776e4d0bd5c4286c1e7dc074bc956e3dc641f377/new_1.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/96dfac68eb3aa67d6e58efda652332cb7a9ae287b37717d326e65b4c0550bf0c/mastercard_pentagram_press-13-2000x1500.jpg" data-mid="3394476" border="0" src="https://freight.cargo.site/w/1000/i/96dfac68eb3aa67d6e58efda652332cb7a9ae287b37717d326e65b4c0550bf0c/mastercard_pentagram_press-13-2000x1500.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f87d8bed6f795cf2e1d56ffe4f2a94ac7942abccd64d8d975822c6ef3ff56efa/new_2.jpg" data-mid="3394483" border="0" src="https://freight.cargo.site/w/1000/i/f87d8bed6f795cf2e1d56ffe4f2a94ac7942abccd64d8d975822c6ef3ff56efa/new_2.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5257fd8c44d5e081a30126b9c76b0763919cc7ca3a99b2ae22072a13e9132e52/Mastercard-Portfolio-Jan2018-33.jpg" data-mid="25492023" border="0" src="https://freight.cargo.site/w/1000/i/5257fd8c44d5e081a30126b9c76b0763919cc7ca3a99b2ae22072a13e9132e52/Mastercard-Portfolio-Jan2018-33.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/203b260973b74a8318e668ba1a6df7ffc9eba8b07169199b7ec08bfb1edae54c/Mastercard-Portfolio-Jan2018-17.jpg" data-mid="25492024" border="0" src="https://freight.cargo.site/w/1000/i/203b260973b74a8318e668ba1a6df7ffc9eba8b07169199b7ec08bfb1edae54c/Mastercard-Portfolio-Jan2018-17.jpg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/901fe41d3df2cc9a7c22abd4f10ab4e5bcd2c0e6ea62e1c08577ea751249af3f/Mastercard_Pentagram_Press-15.jpg" data-mid="3394477" border="0" src="https://freight.cargo.site/w/1000/i/901fe41d3df2cc9a7c22abd4f10ab4e5bcd2c0e6ea62e1c08577ea751249af3f/Mastercard_Pentagram_Press-15.jpg" /> <img width="3543" height="2657" width_o="3543" height_o="2657" data-src="https://freight.cargo.site/t/original/i/fee18b453a46531e4c51e09d6fc2553e55683f24fd14eeb8298ac956ebb16948/for-website.jpeg" data-mid="3394486" border="0" src="https://freight.cargo.site/w/1000/i/fee18b453a46531e4c51e09d6fc2553e55683f24fd14eeb8298ac956ebb16948/for-website.jpeg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/11650a50432b93136e54f0315a4bca3898563fa521f6b387949a6a8eb42e6a17/mastercard_pentagram_press_addendum2-5-2000x1500.jpg" data-mid="3394479" border="0" src="https://freight.cargo.site/w/1000/i/11650a50432b93136e54f0315a4bca3898563fa521f6b387949a6a8eb42e6a17/mastercard_pentagram_press_addendum2-5-2000x1500.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9cfa4bda4aa1a6faa38f5378625574167bc8384555128d76e2e68030ede644e4/mastercard_pentagram_press-18-2000x1500.jpg" data-mid="3394478" border="0" src="https://freight.cargo.site/w/1000/i/9cfa4bda4aa1a6faa38f5378625574167bc8384555128d76e2e68030ede644e4/mastercard_pentagram_press-18-2000x1500.jpg" /> Partners-in-Charge: Michael Bierut &amp; Luke Hayman Associate, Designer: Hamish Smyth Designers: Andrea Trabucco-Campos, Eli Hochberg https://elihochberg.net/OnePlus Tue, 01 Oct 2019 18:43:15 +0000 Eli Hochberg https://elihochberg.net/OnePlus OnePlus 7 Pro Campaign identity and visual language for the launch of the OnePlus 7 Pro.&nbsp;How do you disrupt a category where all the players look exactly the same; phone photography floating or situated in space? While we know showing the device is necessary, we don’t aspire to look like just another phone brand. We want to show up differently – with a brand identity that shows the product as considerately and focused as the thinking that goes into it <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/16b849833ab1ced081555ed2c15143cf759555071ac7185d947d65f3e7788792/OP_CaseStudy_1.jpg" data-mid="52800891" border="0" src="https://freight.cargo.site/w/1000/i/16b849833ab1ced081555ed2c15143cf759555071ac7185d947d65f3e7788792/OP_CaseStudy_1.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0182d8f7577d11e0f8eaa67eb2b45c34ff0da1fef9a8a87ce6ebe2b8578f0b88/OP_CaseStudy_2.jpg" data-mid="53710852" border="0" src="https://freight.cargo.site/w/1000/i/0182d8f7577d11e0f8eaa67eb2b45c34ff0da1fef9a8a87ce6ebe2b8578f0b88/OP_CaseStudy_2.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/468f114bf702157dda917477f8498429ded9631198a38c139f6379ec72921b22/OP_CaseStudy_1.png" data-mid="51786772" border="0" src="https://freight.cargo.site/w/1000/i/468f114bf702157dda917477f8498429ded9631198a38c139f6379ec72921b22/OP_CaseStudy_1.png" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/96f5ade30e63904c57477284f52b35a18db1a4d440d1a85fe381f00a572969f8/OP_CaseStudy_4.png" data-mid="51949826" border="0" src="https://freight.cargo.site/w/1000/i/96f5ade30e63904c57477284f52b35a18db1a4d440d1a85fe381f00a572969f8/OP_CaseStudy_4.png" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0e105c1651c79caca6c85eb2ef907018edfaf2778803843d8a29eed977578219/OP_CaseStudy_MOO_smaller.gif" data-mid="51787300" border="0" src="https://freight.cargo.site/w/1000/i/0e105c1651c79caca6c85eb2ef907018edfaf2778803843d8a29eed977578219/OP_CaseStudy_MOO_smaller.gif" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/950a82c308426baf03f96561005d96b2c90da77a2d1d71c3189f38f206e10816/OP_CaseStudy_5.png" data-mid="52010292" border="0" src="https://freight.cargo.site/w/1000/i/950a82c308426baf03f96561005d96b2c90da77a2d1d71c3189f38f206e10816/OP_CaseStudy_5.png" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f86c38dd19bb975e89553a38ae2fdce04e603be14e0ab67cdf4f7a4f3f9fd2f9/OP_CaseStudy_MiniMOO.gif" data-mid="51787441" border="0" src="https://freight.cargo.site/w/1000/i/f86c38dd19bb975e89553a38ae2fdce04e603be14e0ab67cdf4f7a4f3f9fd2f9/OP_CaseStudy_MiniMOO.gif" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/23288948dcba50b54a3e1437c3a746accb78fa36fe88bf9a657c17d65db2ce1c/OP_CaseStudy_2.png" data-mid="51787185" border="0" src="https://freight.cargo.site/w/1000/i/23288948dcba50b54a3e1437c3a746accb78fa36fe88bf9a657c17d65db2ce1c/OP_CaseStudy_2.png" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/def906ebd76aad2ad27c79ee0e7264c66fd3d9c332f92c40ff7b2ac83a2087a0/OP_CaseStudy_3.png" data-mid="51787186" border="0" src="https://freight.cargo.site/w/1000/i/def906ebd76aad2ad27c79ee0e7264c66fd3d9c332f92c40ff7b2ac83a2087a0/OP_CaseStudy_3.png" /> https://elihochberg.net/Under-Armour-RUSH Sun, 22 May 2016 17:33:09 +0000 Eli Hochberg https://elihochberg.net/Under-Armour-RUSH Under Armour Rush UA RUSH by Under Armour is one of the brand’s biggest developments in athletic apparel in a decade. Wearing RUSH has been scientifically proven to increase an athlete’s performance. The campaign and its design system focus on the obsessive quest elite athletes embark upon to achieve incremental improvements, with monumental results. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/50225c7440ec42b52581d066dde2eb69337fb096647c819ba890ff2147372337/StephCurry_Cutout_1.jpg" data-mid="40606576" border="0" src="https://freight.cargo.site/w/1000/i/50225c7440ec42b52581d066dde2eb69337fb096647c819ba890ff2147372337/StephCurry_Cutout_1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5199c9181296322a42fd4f39792d69550806164077b5e0e37ffb71612a148823/UA_Rush_logo.jpg" data-mid="57976586" border="0" src="https://freight.cargo.site/w/1000/i/5199c9181296322a42fd4f39792d69550806164077b5e0e37ffb71612a148823/UA_Rush_logo.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f29c79ba4872846ebc1cae7f6bb7e90c8cbd585fb56753406ed9bec738a2418e/billboard.jpg" data-mid="43492003" border="0" src="https://freight.cargo.site/w/1000/i/f29c79ba4872846ebc1cae7f6bb7e90c8cbd585fb56753406ed9bec738a2418e/billboard.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/823dafbe1c2da0d097082f8ffe8c830679d3502882b686c24c5f6cc863896cfc/RUSH-Images_3.jpg" data-mid="57976619" border="0" src="https://freight.cargo.site/w/1000/i/823dafbe1c2da0d097082f8ffe8c830679d3502882b686c24c5f6cc863896cfc/RUSH-Images_3.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b706aec4ede59ab73b81fd614369977e35d1da8f43401ef195588ae3d8581eaf/RUSH-Images_6.jpg" data-mid="57976620" border="0" 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data-src="https://freight.cargo.site/t/original/i/0863f98426cac3e955b3b43a6f84c115d5b74824b80a734a9775ae955576345e/Untitled-12.jpg" data-mid="40851476" border="0" src="https://freight.cargo.site/w/1000/i/0863f98426cac3e955b3b43a6f84c115d5b74824b80a734a9775ae955576345e/Untitled-12.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a2f0940f655174587d89f2fe4870bb905fac3e82998fd8a81b88da3b350ff28b/StephCurry_Cutout_2.jpg" data-mid="40606593" border="0" src="https://freight.cargo.site/w/1000/i/a2f0940f655174587d89f2fe4870bb905fac3e82998fd8a81b88da3b350ff28b/StephCurry_Cutout_2.jpg" /> https://elihochberg.net/Maserati-1 Thu, 06 Aug 2020 03:51:43 +0000 Eli Hochberg https://elihochberg.net/Maserati-1 Maserati Refreshing the Maserati brand for the first time in 40 years. The Task Make Maserati the most audacious Italian car brand in the world. The Ambition How do we inject more [momentum, drama, passion, relevance, sprezzatura] into the Maserati brand. We needed&nbsp;an edge to usher in a new creative renaissance for Maserati, a visceral side step in the luxury category that disrupts the tropes. Creating a brand that is daring, tasteful, primal, passionate and timeless. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6881ef3ef8d8edfaa6e8d281ac1789f24499092d10896a2efa2c06bf961bc17e/Untitled-presentation-1.jpg" data-mid="82269856" border="0" src="https://freight.cargo.site/w/1000/i/6881ef3ef8d8edfaa6e8d281ac1789f24499092d10896a2efa2c06bf961bc17e/Untitled-presentation-1.jpg" /><img width="5121" height="2881" width_o="5121" height_o="2881" data-src="https://freight.cargo.site/t/original/i/936b606a5634e854d087ac8c30b365a6c9f4db17c99867ca1635cce3b23ed0ad/Artboard-8-copy-72x.png" data-mid="82269952" border="0" src="https://freight.cargo.site/w/1000/i/936b606a5634e854d087ac8c30b365a6c9f4db17c99867ca1635cce3b23ed0ad/Artboard-8-copy-72x.png" /><img width="3000" height="1688" width_o="3000" height_o="1688" 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data-src="https://freight.cargo.site/t/original/i/81cc7c78155ec1832147ec36ae218d32c033a185ce9a4cfb68bf47583cb2b181/Magazine_Mockup_4.2.jpg" data-mid="81545433" border="0" src="https://freight.cargo.site/w/1000/i/81cc7c78155ec1832147ec36ae218d32c033a185ce9a4cfb68bf47583cb2b181/Magazine_Mockup_4.2.jpg" /><img width="2200" height="1500" width_o="2200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f5755f3f6119d98c6a9a07ea6144a70ed87ecab658a12b73b3560131cd31cd85/Magazine_Mockup_4.3.jpg" data-mid="81547314" border="0" src="https://freight.cargo.site/w/1000/i/f5755f3f6119d98c6a9a07ea6144a70ed87ecab658a12b73b3560131cd31cd85/Magazine_Mockup_4.3.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/44dd47a3791152828013cc4d0b161b638a81aed440b19708a65a9f23f03dde48/MASERATI-__-Brand-Book-80.jpg" data-mid="81448446" border="0" src="https://freight.cargo.site/w/1000/i/44dd47a3791152828013cc4d0b161b638a81aed440b19708a65a9f23f03dde48/MASERATI-__-Brand-Book-80.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/17f9d5280bb76d42f9f1cc1cfe9071819c6d503c43649e9d32eec542f307d94d/maserati_storefront_1.jpg" data-mid="82343904" border="0" src="https://freight.cargo.site/w/1000/i/17f9d5280bb76d42f9f1cc1cfe9071819c6d503c43649e9d32eec542f307d94d/maserati_storefront_1.jpg" /><img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/91ceec0764dd13708ec4510c13fc9bef9019febb3816a3c2e5c32869ce7395d5/CDANDCO_ELBOW_72_04.png" data-mid="82268447" border="0" src="https://freight.cargo.site/w/1000/i/91ceec0764dd13708ec4510c13fc9bef9019febb3816a3c2e5c32869ce7395d5/CDANDCO_ELBOW_72_04.png" /><img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/200635d7abf9c806d34a1a915f5879e6d54a28cc7be901b4301dbe75307bac70/Untitled-1-copy.jpg" data-mid="82357603" border="0" src="https://freight.cargo.site/w/1000/i/200635d7abf9c806d34a1a915f5879e6d54a28cc7be901b4301dbe75307bac70/Untitled-1-copy.jpg" /> https://elihochberg.net/Canva-UI-Editorial-System Thu, 20 Nov 2025 05:17:46 +0000 Eli Hochberg https://elihochberg.net/Canva-UI-Editorial-System Canva UI Editorial Brand Guidelines The TaskAt Canva, we believe in making complex things simple. That extends to how we visually showcase our UI, features, and content across every digital surface. As Canva grew, so did the variety of places our brand appeared: landing pages, in- app moments, social campaigns, event presentations, even a massive stage at Canva Create. Each surface had its own demands, and with different teams producing work at speed, the challenge was clarity and consistency at scale. The brief was to create a system that could scale across different outputs and feel equally effective whether seen as a thumbnail or projected to thousands. The goal was to establish a shared visual language that united teams and ensured every audience, no matter the channel or scale, experienced Canva in the same way. It needed to empower teams in the company while also elevating the product for the millions who encounter it daily. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3b9c2537d33a38905c7a69e29cc9bf155af163e30af4dcd5f04b21663680d3a4/01.png" data-mid="240903951" border="0" src="https://freight.cargo.site/w/1000/i/3b9c2537d33a38905c7a69e29cc9bf155af163e30af4dcd5f04b21663680d3a4/01.png" /> The SolutionThe result was a design system that gave every team at Canva the ability to craft visuals with clarity, consistency, and confidence. At its heart was a flexible spectrum — a framework that helped teams determine the right level of detail and intricacy depending on the surface. Rich, expressive UI could bring a landing page to life, while simplified gestures worked better in tooltips or small thumbnails. Supporting this was a set of guiding principles: clear focus, considered context, expressive color, and authentic product representation. These principles made sure the system always felt human, intuitive, and true to Canva. Every element was designed to be scalable and simple to use, so whether someone was designing for an event keynote or a tile, they could apply the system without hesitation. The outcome was immediate adoption across teams. Instead of slowing creativity, the system unlocked it — removing ambiguity, aligning execution, and ensuring that Canva felt consistent across every format. Designers, marketers, and event producers could align faster, collaborate more easily, and still bring their own creativity to the table. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/80b85ed39c399a62343e3b7e63fd85f1aef916dbb089623fe721d2d27b1c14b7/02.png" data-mid="240871171" border="0" src="https://freight.cargo.site/w/1000/i/80b85ed39c399a62343e3b7e63fd85f1aef916dbb089623fe721d2d27b1c14b7/02.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/16ab4f43c5f00a59e17fb6dc6db55d7cf1151cd4a613bb35c094caa06b9422fc/03.png" data-mid="240871908" border="0" src="https://freight.cargo.site/w/1000/i/16ab4f43c5f00a59e17fb6dc6db55d7cf1151cd4a613bb35c094caa06b9422fc/03.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/23cf86ae5442340bee4badd1903db2f072ddffcc440a843bf31dea9d4bc3457a/04.png" data-mid="240871173" border="0" src="https://freight.cargo.site/w/1000/i/23cf86ae5442340bee4badd1903db2f072ddffcc440a843bf31dea9d4bc3457a/04.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/959e0e914cd5d18dde84ba147915446703f7ebbeb1da678139dc878beecac276/05.png" data-mid="240871174" border="0" src="https://freight.cargo.site/w/1000/i/959e0e914cd5d18dde84ba147915446703f7ebbeb1da678139dc878beecac276/05.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2001465d312125c1bec46a79768bd6509ee28e87cc65f87b7f2147d3d56bf312/06.png" data-mid="240871175" border="0" src="https://freight.cargo.site/w/1000/i/2001465d312125c1bec46a79768bd6509ee28e87cc65f87b7f2147d3d56bf312/06.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ef891170e8f2ea79dfab5d6bd9b84dcf23c774c6c0779eea19bac76c4fcdb54c/07.png" data-mid="240871176" border="0" src="https://freight.cargo.site/w/1000/i/ef891170e8f2ea79dfab5d6bd9b84dcf23c774c6c0779eea19bac76c4fcdb54c/07.png" /> https://elihochberg.net/Google-Pixel-2 Sun, 22 May 2016 17:33:05 +0000 Eli Hochberg https://elihochberg.net/Google-Pixel-2 Google Pixel 2&nbsp; Creating the global campaign identity for the launch of the new Google Pixel 2 phone. &nbsp; Tasked with creating a disctinctive, yet on-brand look for Google, the visual system inspired is by the phones unique color blocking design. The systems layouts are also inspire by responsive web design for mobile. Hardware is always front and centre, with key messaging scaled to fill all available negative space. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8b2e2eee9b209df745347cc95b7c64fda64b282dd02046056bb337d742bc56e7/IMG_7835.jpg" data-mid="8299691" border="0" src="https://freight.cargo.site/w/1000/i/8b2e2eee9b209df745347cc95b7c64fda64b282dd02046056bb337d742bc56e7/IMG_7835.jpg" /><img width="4760" height="3172" width_o="4760" height_o="3172" data-src="https://freight.cargo.site/t/original/i/de86ed69809687f96131cff8aa3af3940a8a4910e9192634bdafc53cc6a6f671/IMG_0457.jpg" data-mid="8299700" border="0" src="https://freight.cargo.site/w/1000/i/de86ed69809687f96131cff8aa3af3940a8a4910e9192634bdafc53cc6a6f671/IMG_0457.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b7f5372459f99beaf31f04618f32b191d69b67f38c94ecfb2750af447152a83e/Pixel-OOH-08424.jpg" data-mid="8299686" border="0" src="https://freight.cargo.site/w/1000/i/b7f5372459f99beaf31f04618f32b191d69b67f38c94ecfb2750af447152a83e/Pixel-OOH-08424.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0437ab3fb350d9adbe68d5880440fb98f13f89193555a1e8c1b60ee15d1f182d/Pixel-OOH-08566-2.jpg" data-mid="8604939" border="0" src="https://freight.cargo.site/w/1000/i/0437ab3fb350d9adbe68d5880440fb98f13f89193555a1e8c1b60ee15d1f182d/Pixel-OOH-08566-2.jpg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/503f35cfca49cd7aa624a03d7b02823d47e9e3600db62222cd94514969844dd6/IMG_1310.jpg" data-mid="8299689" border="0" src="https://freight.cargo.site/w/1000/i/503f35cfca49cd7aa624a03d7b02823d47e9e3600db62222cd94514969844dd6/IMG_1310.jpg" /><img width="2000" height="1214" width_o="2000" height_o="1214" data-src="https://freight.cargo.site/t/original/i/e602065582491c763894625a34b7df8a41ced5fefc95190c327892c0b3c30267/Pixel-OOH-08333.jpg" data-mid="8299697" border="0" src="https://freight.cargo.site/w/1000/i/e602065582491c763894625a34b7df8a41ced5fefc95190c327892c0b3c30267/Pixel-OOH-08333.jpg" /><img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/397c851c821c4d25173dc2bca39dbc1c5a816fc9fca86f3b2ce5bd670cf52c74/Map.png" data-mid="199626541" border="0" src="https://freight.cargo.site/w/1000/i/397c851c821c4d25173dc2bca39dbc1c5a816fc9fca86f3b2ce5bd670cf52c74/Map.png" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/0e5ce0467d9ae726ed20769cf48d9a3df8d4d80d7ef84a5d2d74e51b90afab7f/IMG_1205_2.jpg" data-mid="8326572" border="0" src="https://freight.cargo.site/w/1000/i/0e5ce0467d9ae726ed20769cf48d9a3df8d4d80d7ef84a5d2d74e51b90afab7f/IMG_1205_2.jpg" /><img width="2000" height="1274" width_o="2000" height_o="1274" data-src="https://freight.cargo.site/t/original/i/4d8e9095bb801af6e3dc2641c9ba2df8c734d8a41fb2cb40c6dfe1c35a536dc0/Pixel-OOH-01707.jpg" data-mid="8532772" border="0" src="https://freight.cargo.site/w/1000/i/4d8e9095bb801af6e3dc2641c9ba2df8c734d8a41fb2cb40c6dfe1c35a536dc0/Pixel-OOH-01707.jpg" /><img width="2000" height="1354" width_o="2000" height_o="1354" data-src="https://freight.cargo.site/t/original/i/c0db7c2769ab675075650eb8df85bf69a64d7496bc001ad16b4e389abcff476e/Pixel-2-OOH-01824.jpg" data-mid="8299692" border="0" src="https://freight.cargo.site/w/1000/i/c0db7c2769ab675075650eb8df85bf69a64d7496bc001ad16b4e389abcff476e/Pixel-2-OOH-01824.jpg" /><img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/fb4160383813ab1397abac7c1b989be2d696fb99305e6429212cc7065cb9fbe4/Pixel-OOH-01808.jpg" data-mid="8299694" border="0" src="https://freight.cargo.site/w/1000/i/fb4160383813ab1397abac7c1b989be2d696fb99305e6429212cc7065cb9fbe4/Pixel-OOH-01808.jpg" /><img width="2000" height="1329" width_o="2000" height_o="1329" data-src="https://freight.cargo.site/t/original/i/60e5cd7b90e70de0ff566bb4ce4d10cb8b2511e86510e06e05d3d45fa7c733fa/Pixel-2-OOH-Brooklyn-08824.jpg" data-mid="9139996" border="0" src="https://freight.cargo.site/w/1000/i/60e5cd7b90e70de0ff566bb4ce4d10cb8b2511e86510e06e05d3d45fa7c733fa/Pixel-2-OOH-Brooklyn-08824.jpg" /><img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/a643dd73d51875f52094ee21372763c1b551c092cf1f5c932486e14874062d37/IMG_0491.jpg" data-mid="8301467" border="0" src="https://freight.cargo.site/w/1000/i/a643dd73d51875f52094ee21372763c1b551c092cf1f5c932486e14874062d37/IMG_0491.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ffa4165fe8e8d49e997f5ae8716656cd4b1f697c57807cb7f289acb15e4d4f26/Pixel-OOH-08461.jpg" data-mid="8356531" border="0" src="https://freight.cargo.site/w/1000/i/ffa4165fe8e8d49e997f5ae8716656cd4b1f697c57807cb7f289acb15e4d4f26/Pixel-OOH-08461.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/8acee0898c356b279363fd38b040edff00b2323b40bd43ee5fc8eab6a15e0e23/Pixel-OOH-08618.jpg" data-mid="8301840" border="0" src="https://freight.cargo.site/w/1000/i/8acee0898c356b279363fd38b040edff00b2323b40bd43ee5fc8eab6a15e0e23/Pixel-OOH-08618.jpg" /><img width="4760" height="3172" width_o="4760" height_o="3172" data-src="https://freight.cargo.site/t/original/i/dc77b7cba1f05b42eed408f475b80ec2291dde0e8a96d6c5fb95830368005f44/IMG_0457-copy.jpg" data-mid="10086859" border="0" src="https://freight.cargo.site/w/1000/i/dc77b7cba1f05b42eed408f475b80ec2291dde0e8a96d6c5fb95830368005f44/IMG_0457-copy.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ffb67e5f8ace1b420e88f00aa30358f9fa219f94edd3806625d9ea685d42cbf3/bedford_dua.jpg" data-mid="8300965" border="0" src="https://freight.cargo.site/w/1000/i/ffb67e5f8ace1b420e88f00aa30358f9fa219f94edd3806625d9ea685d42cbf3/bedford_dua.jpg" /> https://elihochberg.net/New-York-Times-The-Truth-Is-Worth-it Sun, 22 May 2016 18:03:44 +0000 Eli Hochberg https://elihochberg.net/New-York-Times-The-Truth-Is-Worth-it New York Times — The Truth Is Worth It The Truth doesn’t report itself. The Truth is worth it.A campaign for The New York Times, that looks to shed light on the journalists behind the journalism and why it's all worth it.&nbsp; It's about the rigor, guts, nous, nose and perseverance that goes into each headline - finding the truth wherever it may be and bringing it back in word form for the world to read. The typographic system is in the iconic style of NYT headlines. The animation approach trys to convey the the journey and work behind each headline. Role: Art directing the typographic system and animation style for the films Awards: 11 D&amp;AD awards including the Yellow Pencil for Typography in Moving Image https://elihochberg.net/FACEBOOK-Support-Small-Business Tue, 15 Sep 2020 20:00:41 +0000 Eli Hochberg https://elihochberg.net/FACEBOOK-Support-Small-Business FACEBOOK — Support Small Business When you support small business, you buy into something bigger. The Focus Small businesses are the beating heart of America. But right now, in the midst of the pandemic, almost half of all small businesses in America could close within three months. Facebook needed to remind people that we all have a part to play in the survival of the places we love. And, with the right support, many can make it through the year ahead. The Work The out of home camapign highlights multiple small businesses around America that are too beloved to let go. From record stores to comic book shops, watering holes and soul food staples, over 2000 small businesses across 10 cities are featured as either the subject matter or as a media channel. <img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/333946998580ec054d7c557aaea80dabe63cedfe024f5caa0baebc03da920904/Mockup-1.jpg" data-mid="82793779" border="0" src="https://freight.cargo.site/w/1000/i/333946998580ec054d7c557aaea80dabe63cedfe024f5caa0baebc03da920904/Mockup-1.jpg" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/b2742b5984b28b6342d949a25b711b67a4505cb53d70e4974e27e2f9a26cf11c/Mockup-3.jpg" data-mid="82895896" border="0" src="https://freight.cargo.site/w/1000/i/b2742b5984b28b6342d949a25b711b67a4505cb53d70e4974e27e2f9a26cf11c/Mockup-3.jpg" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/a18a2fa2106597034b0cd4c1bb8597b65852d18037eccd9c8f6260aacea50f35/Mockup-4.jpg" data-mid="82905610" border="0" src="https://freight.cargo.site/w/1000/i/a18a2fa2106597034b0cd4c1bb8597b65852d18037eccd9c8f6260aacea50f35/Mockup-4.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/a3ada663cbe8e6b5f63efe7465343092c1673b86396c4637001c293923c67484/FB_OOH_Insitu_01.jpg" data-mid="82876010" border="0" src="https://freight.cargo.site/w/1000/i/a3ada663cbe8e6b5f63efe7465343092c1673b86396c4637001c293923c67484/FB_OOH_Insitu_01.jpg" /><img width="1296" height="737" width_o="1296" height_o="737" data-src="https://freight.cargo.site/t/original/i/c4c468e87330d40ef9f5feb351156745ce0a0b54df0797fc66c9390604262bcd/FB_OOH_Insitu_02.jpg" data-mid="82876375" border="0" src="https://freight.cargo.site/w/1000/i/c4c468e87330d40ef9f5feb351156745ce0a0b54df0797fc66c9390604262bcd/FB_OOH_Insitu_02.jpg" /><img width="1296" height="762" width_o="1296" height_o="762" data-src="https://freight.cargo.site/t/original/i/bd492b6647d41349826046e637ce6f661bef368d4290a9205c97451a2eaa3d15/FB_OOH_Insitu_03.jpg" data-mid="82877485" border="0" src="https://freight.cargo.site/w/1000/i/bd492b6647d41349826046e637ce6f661bef368d4290a9205c97451a2eaa3d15/FB_OOH_Insitu_03.jpg" /><img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/facd9df06352344a44c74c566ce19e7b65097d90f2aa8d2a6886cab2681ef303/02_SelfMade_BusAd-6bd32e-copy.jpg" data-mid="82911030" border="0" src="https://freight.cargo.site/w/1000/i/facd9df06352344a44c74c566ce19e7b65097d90f2aa8d2a6886cab2681ef303/02_SelfMade_BusAd-6bd32e-copy.jpg" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/074af949a015f6a41e1520450b91d31895169ef9c7943f49fce9ed9503f6b218/Mockup-6.jpg" data-mid="83015674" border="0" src="https://freight.cargo.site/w/1000/i/074af949a015f6a41e1520450b91d31895169ef9c7943f49fce9ed9503f6b218/Mockup-6.jpg" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/f9bee7342218c9a849f2b95183a43ac4c612f356a43fd32ec58b62cc990b8b52/Mockup-5.jpg" data-mid="82913694" border="0" src="https://freight.cargo.site/w/1000/i/f9bee7342218c9a849f2b95183a43ac4c612f356a43fd32ec58b62cc990b8b52/Mockup-5.jpg" />